About Amanda

Amanda Backholm – coach and yoga teacher

My name is Amanda Backholm. I am a sociologist, development coach, certified yoga teacher, lecturer and entrepreneur. Since May 2021 I work as Head of Coaching at BeeHealthy.

Ever since I was little I have wanted to make the world better. The dream of saving the world has led me on many adventures: from acting on stage, to working at an orphanage in Ghana. From studying at University in Helsinki and Kula Lumpur, to interning at the Ministry for Foreign Affairs of Finland and the UNHCR in Stockholm.

When I graduated in 2013 I had been working as a consultant for almost a year, supporting people and organisations with self-leadership, personal development and organisational strategy. I felt like I had really found my place. For the past eight years I have supported more than 700 professionals globally, and yes, everyday I feel I am part of making the world better!


I work as a coach because wellbeing, personal development, balance and performance are core values to me. I believe it is possible to live a life where we work in a way that is sustainable.

In 2020 I graduated as coach from Neuroleadership Group Finland, with a specialisation in brain based coaching. Neuroscience and the teachings of sustainable high performance are at the core of my way of working.

I believe in people and their ability to change and develop. I believe in you.

Read more about the coaching process


For many years, yoga was my personal getaway space, a way to get in touch with myself and my body. In 2014 I felt a strong desire to deepen my own practice and embarked on an amazing yoga teacher training with Satu Tuomela.

The world of embodied flow and yin made so much sense to me, and the training changed many parts of my everyday life, and my practice. During the training I got pregnant with my firstborn. Pre- and postnatal yoga became a natural way of me to make since of the changes in my body and mind.

I have been teaching yoga since 2017, continuously deepening my knowledge and offerings through trainings.

Read more about my yoga offerings

Customers about me

“Amanda is a present, professional and creative coach. She helped me reach new insights, and I got answers I didn't even believe would be possible in the time we had. Her empathy, experience and way of asking the right question at the right time, gave me clarity and concrete steps to move forward. A wonderful moment of relaxation in the beginning made me completely precent for the session.”
Mia Ingman
  —  External Relations Manger Arcada
"The training Amanda held in self-leadership, performance and recovery was really rewarding for me with a hectic job. Amanda explained the importance of prioritising rest and recovery, in a way that was easy to assimilate. I especially appreciated Amandas personal and warm approach to us participants. She made each and everyone feel seen and heard as an individual, regardless of the fact that we were a group."
Jenny Vilén
  —  Svenska folkpartiet
"We were very pleased with the workshop in self-leadership, performance and recovery that Amanda facilitated for our staff. Amanda offered us a perfect combination of facts and inspiration, and through homework and a Facebook-group we were able to challenge ourselves, and support each other, under Amandas guidance.We received tools to manage our everyday life and strengthen our wellbeing. Amanda delivered exactly what we asked for - and more."
Pia Gästrin
  —  Svenska Bildningsförbundet
ta bort denna

Always a student

Brain Based Coaching, Neuro Leadership Institute

Teacher: Vesa Vuorinen
Helsinki, 2020.

Embodied Flow and Yin, 200 RYT

Teachers: Satu Tuomela, Tiina Mankki, Tiina Ravelin. Helsinki 2017

Depth, 100 hour advanced teacher training, focusing on chinese medicine, Yin & Yang

Teachers: Satu Tuomela, Tiina Mankki, Tiina Ravelin. Helsinki 2017

Low pressure hypopressive
technique workshop

Ira Rissanen FemiHealth.
Helsinki 2017

Diastasis recti (separation of abdominalmuscles due to e.g. pregnancy) course

Ira Rissanen. FemiHealth 2017

Sociology, international relations, development studies

Master of Science, University of Helsinki 2005–2013

International management

KDU College, Kuala Lumpur, Malaysia 2010